Topics

Learn tangible ways to enhance your customer experience and drive sales.

Personas

How personas can help sales teams talk to the right customers about the right products in the right way.

Content

How to create content that increases engagement and likelihood to buy.

Online buying

Ways to quickly improve the B2B online buying experience.

How is this relevant to you?

About

Changes are coming to the B2B buying world.

As Amazon gains ground and the line between consumer and business preferences blurs, sales team expectations are changing, potential channels to reach your customers are growing, and more sales are moving online.

As a marketer in a large company selling complex products and services to businesses, it can be costly and challenging to make big changes to the way you connect with customers from the top down. But there are practical ways to change how you interact with customers and have a tangible effect on success.

The New B2B Sales and
Marketing Landscape.

B2B e-commerce will be $1.1 trillion by 2020
Companies with more advanced marketing and sales capabilities tend to have 30% greater revenue growth than their sector average
88% of executives buy their business products online
49% of executives intended to buy one product, but bought a competitor’s product instead because it was easier to buy online
Speakers

Insights from People Who Know Your Audience.

We’ve been helping large organizations connect with customers more effectively for 25 years—particularly at the division, product and service level. We focus in verticals where the products and sales processes are complex, like industrials, financial services, professional services, and technology.

Lauren Walsh

Head of Marketing

Lauren has never met a complex marketing challenge she didn’t love tackling. She spent 10 years as a strategist helping companies like Charles Schwab, American Express, Liquidnet and Cornell Tech create and implement ideas for standing out in their market and building relationships with their customers.

Alex Reid

Managing Director, Strategy

Alex helps companies get business results by connecting more compellingly and effectively with prospects and clients across the customer experience. He’s helped many organizations express their value and clarify their products and services. He has a great deal of experience with large industrial and B2B clients, including Andersen Windows, Bombardier, Moen, Manitowoc, Lennox International, and United Rentals, and has worked on initiatives with Google, ABInbev and Intel.

Andy Seibert

Managing Partner, Imprint

Andy founded Imprint, a Sullivan content lab, in early 2013 after almost two decades in the custom content industry. He helps create content programs that marry a deep understanding of customer behavior with industry expertise, creative talent, and seamless execution across channels. His experience at American Express, GE Capital, Time Inc., and Dow Jones gives him both a client and publisher perspective on content marketing. Andy also is Chairman of the Custom Content Council.

Questions or comments? Please contact Lauren Walsh at 212-888-22881 x204 or lwalsh@sullivannyc.com