How personas can help sales teams talk to the right customers about the right products in the right way.
How to create content that increases engagement and likelihood to buy.
Ways to quickly improve the B2B online buying experience.
Lauren has never met a complex marketing challenge she didn’t love tackling. She spent 10 years as a strategist helping companies like Charles Schwab, American Express, Liquidnet and Cornell Tech create and implement ideas for standing out in their market and building relationships with their customers.
Alex helps companies get business results by connecting more compellingly and effectively with prospects and clients across the customer experience. He’s helped many organizations express their value and clarify their products and services. He has a great deal of experience with large industrial and B2B clients, including Andersen Windows, Bombardier, Moen, Manitowoc, Lennox International, and United Rentals, and has worked on initiatives with Google, ABInbev and Intel.
Andy founded Imprint, a Sullivan content lab, in early 2013 after almost two decades in the custom content industry. He helps create content programs that marry a deep understanding of customer behavior with industry expertise, creative talent, and seamless execution across channels. His experience at American Express, GE Capital, Time Inc., and Dow Jones gives him both a client and publisher perspective on content marketing. Andy also is Chairman of the Custom Content Council.
Questions or comments? Please contact Lauren Walsh at 212-888-22881 x204 or firstname.lastname@example.org